Vista normal Vista MARC Vista ISBD

Marketing management and strategy : a reader / edited by Philip Kotler, Keith K. Cox - 4th ed. - x, 406 páginas : ilustraciones ;

Includes bibliographies.

ISBN: 0135584531 (rustica)

Subjects--Topical Terms:
Mercadotecnia--Administración

LC Class. No.: HF5415.13 / M38 1988

Dewey Class. No.: 658.8