TY  - BOOK
AU  - Kotler,Philip
AU  - Cox,Keith Kohn
TI  - Marketing management and strategy: a reader 
SN  - 0135584531 (rustica)
AV  - HF5415.13 M38 1988
U1  - 658.8 19
PY  - 1988///
CY  - Englewood Cliffs, New Jersey
PB  - Prentice Hall
KW  - Mercadotecnia
KW  - Administración
N1  - Includes bibliographies
ER  -