| 000 | 00872nam a2200277zi 4500 | ||
|---|---|---|---|
| 003 | $$aDLC | ||
| 005 | 20200314100431.0 | ||
| 008 | 971107s1988 njua b 00000 eng | ||
| 020 | _a0135584531 (rustica) | ||
| 035 | _aMX001000767285 | ||
| 041 | _aENG | ||
| 050 | 0 |
_aHF5415.13 _bM38 1988 |
|
| 082 | 0 |
_a658.8 _219 |
|
| 245 | 0 | 0 |
_aMarketing management and strategy : _ba reader / _cedited by Philip Kotler, Keith K. Cox |
| 250 | _a4th ed. | ||
| 264 | 1 |
_aEnglewood Cliffs, New Jersey : _bPrentice Hall, _cc1988 |
|
| 300 |
_ax, 406 páginas : _bilustraciones ; |
||
| 504 | _aIncludes bibliographies. | ||
| 650 | 0 |
_aMercadotecnia _xAdministración |
|
| 700 | 1 | 0 |
_aKotler, Philip, _eeditor |
| 700 | 1 | 0 |
_aCox, Keith Kohn, _eeditor |
| 336 |
_atexto _2rdacontent |
||
| 337 |
_asin medio _2rdamedia |
||
| 338 |
_avolumen _2rdacarrier |
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| 999 |
_c9422 _d9422 |
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