TY  - BOOK
AU  - Kotler,Philip
TI  - Marketing management: Analysis, planning, implementation, and control 
SN  - 0137228511
AV  - HF5415.13 K67 1994
PY  - 1994///
CY  - Englewood cliffs, new jersey
PB  - Prentice Hall
KW  - Mercadotecnia
KW  - Administración
ER  -