TY  - BOOK
AU  - Kinnear, Thomas C.,
AU  - Taylor, James Ronald
TI  - Marketing research: an applied approach 
T2  - McGraw-Hill series in marketing
SN  - 0070347417
AV  - HF5415.2 K54
PY  - 1982///c1979
CY  - New York ; México
PB  - McGraw-Hill
KW  - Investigación de mercado
KW  - Mercadotecnia
KW  - Administración
ER  -