000 00686nam a2200217zi 4500
005 20200318103736.0
008 970106s1994 000 0 eng d
020 _a0137228511
035 _aMX001000692846
050 _aHF5415.13
_bK67 1994
100 1 _aKotler, Philip
_eautor
245 1 0 _aMarketing management :
_bAnalysis, planning, implementation, and control /
_cPhilip kotler
250 _a8
264 1 _aEnglewood cliffs, new jersey :
_bPrentice Hall,
_cc1994
300 _a801 páginas
650 _aMercadotecnia
_xAdministración
336 _atexto
_2rdacontent
337 _asin medio
_2rdamedia
338 _avolumen
_2rdacarrier
999 _c1914
_d1914