Bowen, David E. <br/><br/>
Service management effectiveness :  Balancing strategy, organization and human resources, operations, and marketing / 
David e. Bowen, Richard b. chase, Thomas g. cummings, and associations 
 - 414 páginas 
 - Jossey-Bass management series .
<br/><br/><label>ISBN: </label>1555422225 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industrias de servicios--Administración
<br/><br/><label>LC Class. No.: </label>HD9980.5  / B68