TY  - BOOK
AU  - Bowen,David E.
AU  - Chase,Richard B.
AU  - Cummings, Thomas G.,
TI  - Service management effectiveness: Balancing strategy, organization and human resources, operations, and marketing 
T2  - Jossey-Bass management series
SN  - 1555422225
AV  - HD9980.5 B68
PY  - 1990///
CY  - San francisco
PB  - Jossey-Bass
KW  - Industrias de servicios
KW  - Administración
ER  -