Investigación de mercados en un ambiente de información cambiante / (Registro nro. 2428)
[ vista simple ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00903nam a2200253zi 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200318120250.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 050418s2004 mx a 000 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9701039688 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | MX001001020991 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.2 |
| Item number | H3518 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hair, Joseph F. |
| Relator term | autor |
| 240 10 - UNIFORM TITLE | |
| Uniform title | Marketing research. |
| Language of a work | Español |
| 245 10 - TITLE STATEMENT | |
| Title | Investigación de mercados en un ambiente de información cambiante / |
| Statement of responsibility, etc. | Hair, Bush, Ortinau |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | México : |
| Name of producer, publisher, distributor, manufacturer | McGraw Hill, |
| Date of production, publication, distribution, manufacture, or copyright notice | c2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 695 páginas : |
| Other physical details | ilustraciones + |
| Accompanying material | 1 disco óptico laser para computadora |
| 336 ## - CONTENT TYPE | |
| Content type term | texto |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | sin medio |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volumen |
| Source | rdacarrier |
| 500 ## - GENERAL NOTE | |
| General note | Traducción de: Marketing research, 2nd ed., 2003 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Investigación de mercado |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bush, Robert R., |
| Relator term | colaborador |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ortinau Leroux, Sergio, |
| Relator term | editor |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Clasificación de la Biblioteca del Congreso | General | Biblioteca de Estudios de Posgrado, Anexo Farmacia y Alimentos, Facultad de Química | Biblioteca de Estudios de Posgrado, Anexo Farmacia y Alimentos, Facultad de Química | Libros | HF5415.2 H3518 | 78656 | 14/03/2018 | 1 | Libros | |||||
| Clasificación de la Biblioteca del Congreso | General | Biblioteca de Estudios de Posgrado, Anexo Farmacia y Alimentos, Facultad de Química | Biblioteca de Estudios de Posgrado, Anexo Farmacia y Alimentos, Facultad de Química | Libros | 3 | HF5415.2 H3518 | 78786 | 14/03/2018 | 1 | Libros |