Plan de mercadotecnia / (Registro nro. 2523)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00976nam a2200265zi 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200318120251.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 060525s2004 mx 000 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9702405998 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | MX001001060384 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UBP |
| Language of cataloging | spa |
| Transcribing agency | UBP |
| Modifying agency | UNAMX |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | C63818 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Cohen, William A., |
| Dates associated with a name | 1937-, |
| Relator term | autor |
| 240 14 - UNIFORM TITLE | |
| Uniform title | The marketing Plan. |
| Language of a work | Español |
| 245 10 - TITLE STATEMENT | |
| Title | Plan de mercadotecnia / |
| Statement of responsibility, etc. | William A. Cohen ; tr., Ma. de la Luz Broissin Fernández |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | México : |
| Name of producer, publisher, distributor, manufacturer | Compañia editorial continental, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 400 páginas : |
| Other physical details | ilustraciones |
| 336 ## - CONTENT TYPE | |
| Content type term | texto |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | sin medio |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volumen |
| Source | rdacarrier |
| 500 ## - GENERAL NOTE | |
| General note | Traducción de: The marketing Plan. Third edition |
| 500 ## - GENERAL NOTE | |
| General note | "Tercera edición en inglés (Primera edición en español)" -- Portada |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Mercadotecnia |
| General subdivision | Administración |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Broissin, María de la Luz, |
| Relator term | traductor |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Clasificación de la Biblioteca del Congreso | General | Biblioteca de Estudios de Posgrado, Anexo Farmacia y Alimentos, Facultad de Química | Biblioteca de Estudios de Posgrado, Anexo Farmacia y Alimentos, Facultad de Química | Libros | 1 | HF5415.13 C63818 | 78501 | 14/03/2018 | 1 | Libros |