Fundamentos de marketing (Registro nro. 2721)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00995nam a2200289 a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 088052s2007^^^^mx^^^^^^^^^^^^000^0^spa^d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9701062019 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789701062019 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | MX001001144702 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UNAMX |
| Language of cataloging | spa |
| Transcribing agency | UNAMX |
| Modifying agency | UNAMX |
| 041 1# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| Language code of original | eng |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | S7318 2007 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Stanton, William J., |
| Relator term | autor |
| 240 10 - UNIFORM TITLE | |
| Uniform title | Fundamentals of marketing. |
| Language of a work | Español |
| 245 10 - TITLE STATEMENT | |
| Title | Fundamentos de marketing / |
| Statement of responsibility, etc. | William J. Stanton, Michael J. Etzel, Bruce J. Walker ; traducción, Manuel Ortiz Staines |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 14a ed. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | México : |
| Name of producer, publisher, distributor, manufacturer | McGraw-Hill Interamericana, |
| Date of production, publication, distribution, manufacture, or copyright notice | c2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 719 páginas |
| 336 ## - CONTENT TYPE | |
| Content type term | texto |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | sin medio |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volumen |
| Source | rdacarrier |
| 500 ## - GENERAL NOTE | |
| General note | Traducción de: Fundamentals of marketing, 14th ed. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Mercadotecnia |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Etzel, Michael J., |
| Relator term | autor |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Walker, Bruce J., |
| Relator term | autor |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ortíz Staines, Manuel, |
| Relator term | traductor |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Clasificación de la Biblioteca del Congreso | General | Biblioteca de Estudios de Posgrado, Anexo Farmacia y Alimentos, Facultad de Química | Biblioteca de Estudios de Posgrado, Anexo Farmacia y Alimentos, Facultad de Química | Libros | 381.00 | 1 | HF5415 S7318 2007 | 78610 | 18/02/2024 | 1 | Libros |