Fundamentos de marketing / (Registro nro. 2737)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00881nam a2200265zi 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200318120253.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 080818s2008 mx a 000 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789702611868 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | MX001001151611 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UNAMX |
| Language of cataloging | spa |
| Transcribing agency | UNAMX |
| Modifying agency | UNAMX |
| 041 1# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| Language code of original | eng |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | K67618 2008 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| Relator term | autor |
| 240 10 - UNIFORM TITLE | |
| Uniform title | Marketing an introduction. |
| Language of a work | Español |
| 245 10 - TITLE STATEMENT | |
| Title | Fundamentos de marketing / |
| Statement of responsibility, etc. | Philip Kotler, Gary Armstrong ; traducción, Mónica Gabriela Martínez Gay |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | México : |
| Name of producer, publisher, distributor, manufacturer | Pearson Educación, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 522 páginas |
| 336 ## - CONTENT TYPE | |
| Content type term | texto |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | sin medio |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volumen |
| Source | rdacarrier |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Mercadotecnia |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Armstrong, Gary |
| Form subheading | (Gary M.), |
| Relator term | autor |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Martínez Gay, Mónica Gabriela, |
| Relator term | traductor |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Clasificación de la Biblioteca del Congreso | General | Biblioteca de Estudios de Posgrado, Anexo Farmacia y Alimentos, Facultad de Química | Biblioteca de Estudios de Posgrado, Anexo Farmacia y Alimentos, Facultad de Química | Libros | HF5415 K67618 2008 | 78718 | 14/03/2018 | 1 | Libros |