TY  - BOOK
AU  - Payne,Adrian
TI  - Relationship marketing for competitive advantage: winning and keeping customers 
T2  - The marketing series
SN  - 0750640170
AV  - HF5415.5 R46
PY  - 2005///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - Relaciones con los clientes
KW  - Marketing relacional
KW  - Satisfacción del consumidor
KW  - Servicios al cliente
ER  -